The idea for Samvaer came from the simple frustration that the cycle clothing I cycled to work in was not what I wanted to be seen in the office or a meeting or a pub for that matter. I went to throw money at the problem but couldn’t really find anything that provided the technical qualities I wanted with a more versatile garment. I was looking for something the kept me dry if I got caught in a shower, was more relaxed in fit and worked off the bike (so not neon)
On a typical day in London there are 670,000 cycle journeys every day in London. With the average driving speed of just 7 miles per hour in London cycling is a far quicker option. Tubes are expensive and forever going up in cost, cycling is certainly cheaper if not quicker than public transport. It makes a lot of sense to get on your bike. So how to create a garment that offers everything I want?
Being on the bike in a city as a means of getting about makes a lot of sense. Being off the bike in cycle clothing really doesn’t. Working closely with a friend who is a garment technologist we started with fit and fabric. Originally working with an Italian cycle company who provided us with some excellent fabric we had a good starting point. Fit came next for which we worked on allowing movement whilst giving it a good silhouette. This took a number of iterations and a few samples. After about 6 months we felt we have a good jacket but not quite there.
We decided to revisit the fabric we were using as we felt something more natural would give a better drape as well as being more breathable. Having heard about a collaboration between Marton Mills and Cambridge Audio (who wanted a custom fabric for an outdoor speaker) it looked like they would be able to offer this perfect mix of both traditional and technology.
Fast forward 8 months and we’ve created a classic fit jacket and an overshirt. Offering technical qualities but hidden away so as to not be the main design features of each garment. We have also twinned this with NanoSphere technology. This is where micro particles are permanently fixed to the fabric making it water, oil and dirt resistant by reducing the surface area on which liquids can be absorbed. It’s clever stuff and doesn’t change the breathable quality of fabric or how it looks and feels. For this reason it’s as suitable off the bike as on it.